diff --git a/src/vlibmemory/memory_api.c b/src/vlibmemory/memory_api.c
index 39c6b0f..57373b9 100644
--- a/src/vlibmemory/memory_api.c
+++ b/src/vlibmemory/memory_api.c
@@ -823,9 +823,9 @@
 
       if (m->is_autoendian)
 	{
-	  void (*endian_fp) (void *);
+	  void (*endian_fp) (void *, bool);
 	  endian_fp = am->msg_data[id].endian_handler;
-	  (*endian_fp) (the_msg);
+	  (*endian_fp) (the_msg, 0);
 	}
       if (PREDICT_FALSE (vec_len (am->perf_counter_cbs) != 0))
 	clib_call_callbacks (am->perf_counter_cbs, am, id, 0 /* before */);
diff --git a/src/vlibmemory/vlib_api_cli.c b/src/vlibmemory/vlib_api_cli.c
index 4492f5a..6ae81cd 100644
--- a/src/vlibmemory/vlib_api_cli.c
+++ b/src/vlibmemory/vlib_api_cli.c
@@ -554,7 +554,7 @@
 	    }
 	  if (m)
 	    {
-	      m->endian_handler (tmpbuf + sizeof (uword));
+	      m->endian_handler (tmpbuf + sizeof (uword), 1 /* to network */);
 	    }
 	}
 
@@ -674,7 +674,7 @@
       clib_memcpy_fast (tmpbuf, msg, msg_length);
       msg = tmpbuf;
 
-      m->endian_handler (tmpbuf);
+      m->endian_handler (tmpbuf, 0 /* from network */);
     }
 
   vlib_cli_output (a->vm, "%U\n",
@@ -824,7 +824,7 @@
 	}
 
       if (clib_arch_is_little_endian)
-	m->endian_handler (msg);
+	m->endian_handler (msg, 1 /* to network */);
 
       if (!m->handler)
 	{