Packer is a tool for automatically creating VM and container images, configuring them and post-processing them into standard output formats.
You'll need to install Packer, of course.
The Packer configuration is divided into build-specific variables, output-specific templates and a set of shared provisioning scripts. To do a specific build, combine the template for the desired output artifact type with a variable file. To build a new basebuild instance the following would be done:
packer build -var-file=vars/cloud-env.json -var-file=vars/centos.json templates/basebuild.json
NOTE: vars/cloud-env.json is a gitignored file as it contains private information. There is a vars/cloud-env.json.example file that may be used as a base for creating the one needed.
This would build a bootable image in the project's CI cloud environment.
From a high level, the builds: