diff --git a/man/dnsmasq.8 b/man/dnsmasq.8
index 8ce0e68..3d01655 100644
--- a/man/dnsmasq.8
+++ b/man/dnsmasq.8
@@ -366,10 +366,13 @@
 provides service at that name, rather than the default which is 
 .B uk.org.thekelleys.dnsmasq
 .TP 
-.B --enable-ubus
+.B --enable-ubus[=<service-name>]
 Enable dnsmasq UBus interface. It sends notifications via UBus on
 DHCPACK and DHCPRELEASE events. Furthermore it offers metrics.
-Requires that dnsmasq has been built with UBus support.
+Requires that dnsmasq has been built with UBus support. If the service
+name is given, dnsmasq provides service at that namespace, rather than
+the default which is
+.B dnsmasq
 .TP
 .B \-o, --strict-order
 By default, dnsmasq will send queries to any of the upstream servers
diff --git a/src/config.h b/src/config.h
index b002560..7d08f7d 100644
--- a/src/config.h
+++ b/src/config.h
@@ -50,6 +50,7 @@
 #define RANDFILE "/dev/urandom"
 #define DNSMASQ_SERVICE "uk.org.thekelleys.dnsmasq" /* Default - may be overridden by config */
 #define DNSMASQ_PATH "/uk/org/thekelleys/dnsmasq"
+#define DNSMASQ_UBUS_NAME "dnsmasq" /* Default - may be overridden by config */
 #define AUTH_TTL 600 /* default TTL for auth DNS */
 #define SOA_REFRESH 1200 /* SOA refresh default */
 #define SOA_RETRY 180 /* SOA retry default */
diff --git a/src/dnsmasq.h b/src/dnsmasq.h
index f747868..b47ef74 100644
--- a/src/dnsmasq.h
+++ b/src/dnsmasq.h
@@ -1063,6 +1063,7 @@
   unsigned int duid_enterprise, duid_config_len;
   unsigned char *duid_config;
   char *dbus_name;
+  char *ubus_name;
   char *dump_file;
   int dump_mask;
   unsigned long soa_sn, soa_refresh, soa_retry, soa_expiry;
diff --git a/src/option.c b/src/option.c
index 9ffd7fc..1f698da 100644
--- a/src/option.c
+++ b/src/option.c
@@ -238,7 +238,7 @@
     { "caa-record", 1, 0 , LOPT_CAA },
     { "dns-rr", 1, 0, LOPT_RR },
     { "enable-dbus", 2, 0, '1' },
-    { "enable-ubus", 0, 0, LOPT_UBUS },
+    { "enable-ubus", 2, 0, LOPT_UBUS },
     { "bootp-dynamic", 2, 0, '3' },
     { "dhcp-mac", 1, 0, '4' },
     { "no-ping", 0, 0, '5' },
@@ -428,7 +428,7 @@
   { 'z', OPT_NOWILD, NULL, gettext_noop("Bind only to interfaces in use."), NULL },
   { 'Z', OPT_ETHERS, NULL, gettext_noop("Read DHCP static host information from %s."), ETHERSFILE },
   { '1', ARG_ONE, "[=<busname>]", gettext_noop("Enable the DBus interface for setting upstream servers, etc."), NULL },
-  { LOPT_UBUS, OPT_UBUS, NULL, gettext_noop("Enable the UBus interface."), NULL },
+  { LOPT_UBUS, ARG_ONE, "[=<busname>]", gettext_noop("Enable the UBus interface."), NULL },
   { '2', ARG_DUP, "<interface>", gettext_noop("Do not provide DHCP on this interface, only provide DNS."), NULL },
   { '3', ARG_DUP, "[=tag:<tag>]...", gettext_noop("Enable dynamic address allocation for bootp."), NULL },
   { '4', ARG_DUP, "set:<tag>,<mac address>", gettext_noop("Map MAC address (with wildcards) to option set."), NULL },
@@ -1881,7 +1881,15 @@
       else
 	daemon->dbus_name = DNSMASQ_SERVICE;
       break;
-      
+
+    case LOPT_UBUS: /* --enable-ubus */
+      set_option_bool(OPT_UBUS);
+      if (arg)
+	daemon->ubus_name = opt_string_alloc(arg);
+      else
+	daemon->ubus_name = DNSMASQ_UBUS_NAME;
+      break;
+
     case '8': /* --log-facility */
       /* may be a filename */
       if (strchr(arg, '/') || strcmp (arg, "-") == 0)
diff --git a/src/ubus.c b/src/ubus.c
index c7f6b19..5f81287 100644
--- a/src/ubus.c
+++ b/src/ubus.c
@@ -38,7 +38,7 @@
   UBUS_OBJECT_TYPE("dnsmasq", ubus_object_methods);
 
 static struct ubus_object ubus_object = {
-  .name = "dnsmasq",
+  .name = NULL,
   .type = &ubus_object_type,
   .methods = ubus_object_methods,
   .n_methods = ARRAY_SIZE(ubus_object_methods),
@@ -94,6 +94,7 @@
       return;
     }
 
+  ubus_object.name = daemon->ubus_name;
   ret = ubus_add_object(ubus, &ubus_object);
   if (ret)
     {